Creative Direction + Production for Swiss Tech
Exclusive luggage line for Walmart
Project Overview
My responsibility was to create and produce a custom branded program to meet multiple deliverables, all while maintaining a tight budget and strict deadlines. Using communication and organization skills, I worked with the Walmart Client Services Team, the Swiss Tech brand, and the manufacturing team to ensure all print and digital editorial, advertising, and Point-Of-Sale needs were met for both photography and video content. From inception to handing off the final assets, my leadership allowed me to exceed expectations and come in under budget with the most talented and experienced team possible.