WEBSITE DEVELOPMENT + ART DIRECTION
Lead UX, design, & tech team to develop high-volume traffic online store, carrying a range of 15 product categories for men, women, and children.
Development of design aesthetic and guidelines
Created website based off best practices for ease of user shopping experience
Developed Graphic Design Brand Guidelines
Graphic Design: Font, Colors, Templates, Negative Space
Photography: Lighting, Mood, Retouching
Library of illustrations + graphics to represent brand
Oversee adherence to Brand Standards
Design + Production Of Seasonal Campaign, Website, and Marketing Refreshing
Optimized Responsive Web Design For Desktop + Mobile
Development Of Positioning Strategy, Brand Values, & Tone
BRANDED CONTENT DIRECTION + PRODUCTION
Competitive Analysis. Development of Company Position within Market
Marketing Deck
Licensee Style Guide + Packaging Guide
Video Manifesto and Company Bio
Written, Directed, + Produced Youtube Mini-Series
DEVELOPMENT OF VISUAL + COMMUNICATION GUIDELINES
Started with a logo, ended with a story.
Development of Imagery: Visuals, Colors, Graphic Design, Photography, Lighting, Mood
Visually evoking a real and authentic brand to break through online
Brand Point Of Reference
Development of Brand Talking Points
Copywriting Brand Language: Marketing Content, Branded Media, PR, Product Descriptions
RBX Influencer Marketing Campaign
Finding the right influencers to represent brand DNA. Strategically produced and directed campaign as not only a tool to merchandise product and represent the brand, while also focused on optimizing brand’s organic reach.
This expanded reach to an audience that resonates with brand message while enhancing SEO and increasing ROI.