ART DIRECTION

Lead UX, design, & tech team to develop high-volume traffic online store, carrying a range of 15 product categories for men, women, and children. 

• Development of design aesthetic and guidelines
• Created website based off best practices for ease of user shopping experience
• Developed Graphic Design Brand Guidelines 
  • Graphic Design: Font, Colors, Templates, Negative Space
  • Photography: Lighting, Mood, Retouching
  • Library of illustrations + graphics to represent brand
• Oversee adherence to Brand Standards
• Design + Production Of Seasonal Campaign, Website, and Marketing Refreshing
• Optimized Responsive Web Design For Desktop + Mobile