Campaign Direction

#LOOKALIVE: AN ENERGY REVIVAL

An optimistic and energetic refresh for a brand that has developed a more playful and encouraging voice to relate to customers. Pioneering rising online trends of Bold + Bright Lighting, Vibrant Colors, Authentic Photography, and Colors + Lighting.

A play on evolution. Optimistic lifestyle brand with original campaign Live Life Active, had evolved Phase 2 to a brand for every one, #everydayactive. Refining the brand once more, we have developed an energetic refresh for endorphin-addicted positive lifestyle brand with campaign #LOOKALIVE

Photography: Jay Sullivan + Daniel Rosenthal. Hair Make Up: Christy Smith + Valerie Kole