Brand Development 

Development Of Positioning Strategy, Brand Values, &  Tone

 
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BRANDED CONTENT DIRECTION + PRODUCTION

  • Competitive Analysis. Development of Company Position within Market

  • Marketing Deck

  • Licensee Style Guide

  • Video Manifesto

  • Written, Directed, + Produced Youtube Mini-Series

  • Company Bio

  • Talking Points

 
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DEVELOPMENT OF VISUAL + COMMUNICATION GUIDELINES 

  • Started with a logo, ended with a story.

  • Development of Imagery: Visuals, Colors, Graphic Design, Photography, Lighting, Mood

  • Visually evoking a real and authentic brand to break through online

  • Brand Point Of Reference

  • Development of Brand Talking Points

  • Copywriting Brand Language: Marketing Content, Branded Media, PR, Product Descriptions

  • Development Of Guidelines For Packaging

  • Taglines, #Hashtags