Influencer Marketing

 

InFLUENCER PROGRAM  

Finding the right influencers to represent brand & creating a program to utilize their voice, ultimately optimizing brand’s organic reach.  Expansion to an audience that resonates with brand message, a message interpreted through ambassador. Creating high-quality user generated content, enhancing SEO, and increasing ROI on influencer marketing.

Highlight Influencers

  • essamyn Stanley (274k Instagram Followers)
  • Claire Fountain CB Quality (220k Insagram Followers) 

AFFILIATE PROGRAM

  • Developed Affiliate Program using Shareasale.com software to encourage online influencers to expose brand to network.
  • Recruit + Manage Affiliate Network
  • Update Product Datafeed + Affiliate Display Banners
 

REFERRAL MARKETING

  • Established referral marketing program, incentivizing existing customer base to refer friends
  • Built credible, reliable referral network
  • Referralcandy.com

BUILDING OF AN INFLUENCER

  • Consultant Of Personal Brand + Blog Development
  • Experienced Influencer Creator
  • Acting Video Producer, Photography Director, & Stylist For Influencers
  • Art + Content Consultant
  • HTML, CSS, Wordpress, Square Space

Work Betch 

Planning the attack

I'm a believer of the power of the Internet- always have been. With a clever sense of humor and a month of vacation time, *cough in-between jobs*, I wanted to test going viral. So I developed an online parody concept, put it out in cyber space, and started A/B testing.

When the data started rolling in, I shifted towards what was working.  The target audience that I started catering to was the college-educated, metropolitan millenial- working for a paycheck and looking for a husband. Not exactly as career oriented as her parents would like, @workbetch developed into ironic and sarcastic sugar-daddy-searching voice that girls resonated with on Instagram.

Within 30 days, @workbetch went from 40 to 13,000 followers. Now, 2 Years later, @workbetch has grown to 20k followers simply by maintaining the voice after work hours. 

Ironically, to me @workbetch represents the power of a decisive & strategic work ethic. This wasn't a stroke of luck, but a well-crafted plan of attack that just so happens to be slightly hilarious.